Leadership Group Limited is seeking a Suitable Professional to Fill the Position below
Position: Chief Content Officer (CCO)
The Chief Content Officer (CCO) oversees all marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behaviour.
This individual is an expert in all things related to content and channel optimisation, brand consistency, segmentation and localisation, analytics and meaningful measurement.
Responsibilities
The job of the CCO, at a Chief Operating Officer level, will lead the development of content initiatives in all forms and drive new and current businesses.
This includes:
- Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimised for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in person. This is to be done for each buyer persona within the enterprise
- Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy is a must.
- Supervising writers, editors, content strategists; be an arbiter of best practices in grammar, messaging, writing, and style
- Integration of content activities within traditional marketing campaigns
- Conducting ongoing usability tests to gauge content effectiveness. Gathering data and handling analytics (or supervise those who do) and make recommendations based on those results. Working with owners of particular content to revise and measure particular content and marketing goals
- Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content re-purposing, including the real-time implementation of content strategies.
- Leveraging market data to develop content themes/topics and execute plans to develop our content assets
- Establishing workflow for requesting, creating, editing, publishing, and retiring content. Work with technical team to implement appropriate CMS
- Conducting periodic competitive audits
- Supervising the maintenance of content inventories and matrices
- Ensuring consistent global experience and implement appropriate localization/translation strategies
- Creation of a strategy for developing SMS/MMS outreach and advertising, apps, etc, as needed
- Work closely with company’s New Media directorate on all creative and branding initiatives to ensure a consistent message across channels
Experience, Education and Skills Required
- A good Bachelor’s degree in English, Journalism, Public Relations or related communications field; MBA in marketing a plus
- 10-15 years of experience as a respected leader in multichannel content creation (publishing, journalism, etc
- Experience with creating compelling messages for different target demographics
- Expertise in all major business software applications (Adobe Creative Suite, Microsoft Office, etc.)
- Audience development and subscription strategies experience a plus.
- Proven editorial skills. Outstanding command of the English (or primary customer) language
- Training as a print or broadcast journalist and has a “nose” for the story. Training in how to tell a story using words, images, or audio, and an understanding of how to create content that draws an audience (it is critical that the CCO retain an “outsider’s perspective” much like that of a journalist.)
- The ability to lead and inspire large teams of creative personnel and content creators to achieve company’s stated goals
- Skill at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics.
How to Apply:
Qualified candidates should please send their application including resume to: jobs@leadership.ng
All applications should be received before Monday, June 10th 2013
