Vacancies: Marketing Manager, Brand Manager
GlaxoSmithKline is one of the world’s leading research-based pharmaceutical and healthcare companies. We have a challenging and inspiring mission to improve the quality of human life by enabling people to do more, feel better and live longer. With a firm foundation in Science, we discover, develop, manufacture and distribute prescription medicines, vaccines and consumer healthcare products. In pursuance of our growth objectives opportunities now exist for bright, self-starting and talented young individuals to fill the positions below:
Position: Marketing Manager (OTC)
Core Duties and Responsibilities
- Conceptualize and develop strategic brand equity, building effort priorities and annual category plans
- Follow through implementation of the category plans to ensure attainment of business objectives
- Work with sales management team to ensure realization of sales, distribution and profit objectives of the category
- Identify the category’s market research needs; develop a market research plan for categories to generate a bank of consumer and customer insight for brand activities
- Develop and manage expert marketing plan to ensure alignment with strategy
- Manage advertising agency to ensure great advertising ideas are brought to bear on the brands
- Manage Marketing Research Agencies
- Manage the media agency to ensure strategic, efficient and effective media is bought
- Initiate, manage & roll out key projects within category or as advised by management
- Chart plans on how to ensure that the company categories are ahead of the competition,
- With the sales team, come up with exciting and compelling Sales promotions and activations that help in entrenching our brands and drive business objectives.
- Work with the manufacturing Management Team to ensure timely implementation of new products
- Work with the QA department to ensure the implementation of the QMS policies
- Manage demand forecast for the brand
- Facilitate a working environment that fosters teamwork; train and coach brand manager in marketing
- Ensure strategic, efficient and effective management of brand A & P to achieve annual objectives.
Job Requirements
Education
- Applicants must possess a good degree (B.Pharm) in Pharmacy from a reputable University
- Post graduate (PGD) qualification and relevant experiences
Experience
- A minimum of 8 years post NYSC
- A minimum of 5 years of managing brands
- 1 -2 years managing brand team
- Advertising Development
- Media planning
- Marketing Research
- Promotional activities
- New product development
- Product launches and re-launches
Position: Brand Manager
Core Duties and Responsibilities
- Assist in the development of Market Activation Plans (MAPs) for brand in line with the agreed Growth Priorities and Brand Vision
- Follow through Implementation of the brand plans and tracks the A&P utilization versus plan
- Monitor activities reports of Media Monitoring Agency compliance report from Media Monitoring Agencies and Media
- Independent are in conformity in the billing process
- Initiate and monitor artwork approvals to ensure timely approvals of all artworks
- Initiate and monitor Change Control / Deviation Reports to ensure prompt approvals.
- Manage the Promotional Materials for assigned brands to ensure timely placement of orders and receipts from Suppliers, proper storage and deployment to the Field Force and avoidance of excess stock holding
- Monitor Market Research Agencies to ensure proper execution of marketing research projects,
- Work with Customer Marketing to ensure flawless execution of promotions.
- Forecast and follow up to ensure the timely supply of the existing SKUs and any new products introduced.
- Facilitate a working environment that fosters teamwork with the Extended
- Brand Team members (Trio) to ensure timely implementation of project plans. .
- Work with Innovation unit to ensure right packaging innovation and new product post, Take ownership for the successful management of new products post development and launch by Innovation Manager
- Keep and maintain electronic compendium of brand facts
- Take ownership of brands and other assigned strategic functions that may relate to category.
Job Requirements
Education
Applicants must possess a very good first degree from a reputable University, An MBA is an added advantage
Experience
- Candidate should have 1 -5 years working experience. Selling experience is an advantage
- A strong general business knowledge
- Insight into and understanding of consumer attitudes, behavior and motivations,
- Good knowledge of the advertising, media and marketing research disciplines.
- Sound technical knowledge with regard to relevant information for the NHD business
General Competency Requirement
- Sound Communication
- Strong Analytical Skills
- Team Player
- Flexible Thinking
- Influencing
- Negotiation Skills
- Interpersonal ‘People Management
- Presentation skills
- Retail Selling skills
- Good understanding of FMCG Sales
- High proficiency level in Microsoft Excel, PowerPoint and Word.
How to Apply
GlaxoSmithKline assures a great working experience in a stimulating and challenging environment. Interested candidates should forward up-to-date resumes in Word format (*.doc) or (*.docx) to ng.career@gsk.com, indicating the role as the subject matter. Only electronic applications in the prescribed format will be considered.
Interested Applicants should submit their Applications on or before 12th April 2011.Only short listed candidates will be contacted.
